PH.D. PROJECT

The project consist of three successive, interdependent stages.



Stage I. - Creative production:

design and develop a panorama tour including interactive digital multimedia elements to tell the story of the Markham car collection.

Stage II. - Usability testing:

involve experts to test the production usability and users'expectations against four key usability criteria: learnability, understanability, attractiveness, and satisfaction.

Stage III. - Evaluating user experience:

test the public perception and engegement related to the creative production.



Creative Production: Development structure     Creative Production: The story of the Markham car collection

Usability Testing     Evaluating User Experience

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