PH.D. PROJECT
The project consisted of three successive, interdependent stages.
Stage I - Creative production:
design and develop a panorama tour including interactive digital multimedia elements to tell the story of the Markham car collection.Stage II - Usability testing:
involve experts to test the production usability and users'expectations against four key usability criteria: learnability, understanability, attractiveness, and satisfaction.Stage III - Evaluating user experience:
test the public perception and engegement related to the creative production.