The project consisted of three successive, interdependent stages.

Stage I - Creative production:

design and develop a panorama tour including interactive digital multimedia elements to tell the story of the Markham car collection.

Stage II - Usability testing:

involve experts to test the production usability and users'expectations against four key usability criteria: learnability, understanability, attractiveness, and satisfaction.

Stage III - Evaluating user experience:

test the public perception and engegement related to the creative production.

            READ THE RESEARCH FINDINGS            

Creative Production: Development structure     Creative Production: The story of the Markham car collection
Usability Testing     Evaluating User Experience